6 steps for a worry-free promotion
1. Plan your program as far ahead as possible – Planning ahead helps keep your order under budget and gives your distributor time to research ideas and product sources.
2. Select a distributor that fits your company and your needs — Look for a distributor with a solid reputation within the industry and one that is willing to supply you with references verifying quality, service, and quote and order accuracy. Look for a range of references to see if they service a variety of clients with equally successful results.
3. Make your distributor part of your planning early in the process — Capitalize on your distributors knowledge and experience. Use them as an experienced consultant, not just an order-processor. They can offer suggestions on how to effectively use specific imprinted items to achieve your desired results. In addition, ask them to send imprinted samples so you can inspect the quality of the product you are considering before placing your order.
4. Good artwork will improve your order processing time — If you do not have camera-ready artwork, look for a distributor who can create or clean up artwork for you. This option may be costly and delay your order if additional steps are required — so get a quote ahead of time or look for one that offers free, timely art preparation as part of their normal services. They should explain what type of artwork is needed and what will work best for your product.
5. Make sure you specify the date you need your products — Most imprinted products are ordered for a specific event or promotion. Make sure you specify the date you need the product in your office at the time you order. Make sure they guarantee on time shipment to meet your event date.
6. Inspect your order upon arrival — Your order should arrive in top condition exactly as you ordered it. In the rare instance where there is a problem, your distributor should make it right for you. However, it takes time to re-run an order. The sooner you notify them of any problem, the sooner your problem will be resolved. Source: The Ryder Group
